I finished on the fact that the graphic arts industry as a producer I could not get. As a result, the sad experience I have developed a persistent aversion to partnership, but the relative freedom provided by a business, made scratching nails to keep it and not return to the office.
So, we had three. I am the manager and designer. Fall through the election we've been through quite easily, but the winter is much for us to hit. Then for the first time introduced a ten-day vacation, and people are unaccustomed to them was done on the whole, and five days out of drinking bouts and otherwise restored, t. e. any work we did not have. Such is the fate of an advertising agency - it only works when running clients.
Then from starving to death saved me a case. In a Web -studio, where I worked before retiring as an independent voyage, there was a bad case involving the sloppiness of their then- programmer. To be more precise, he could not, and the time left. Both the client began to beat their drums and face sanctions. Then my former boss asked, and I could not refuse and took three days that month failed another programmer. The project was completed on time, I got a job for 300 bucks and was terribly pleased with a part-time job. But the boss gave me a sly offer to work for the glory of the company on an ongoing basis. I'm fright sounded quite so fabulous condition, and he agreed.
So I have to spring in parallel with business again worked a Web programmer, but for three times the salary and half -time. I do not remember that good quality and while I did for the web-studio, but our business as an advertising agency, began to develop.
Gradually the number of customers began to grow, and by spring I stopped subsidizing employees of their earnings - the company once again became a payback. In addition, slowly and gradually we began to do sites, however, the basic wage then was still concentrated in the field of Printing and Souvenirs. Then I have conducted calculations of costs and revenues, and I can say that at an average discount of 10-15% for contractors, our profit amounted to 30-35% of the shaft. Yes, we shamelessly cheat. Shamelessly, because of how advertising managers have been many, and the commission it is not covered. Earnings in the design salary barely beat a designer and as I recall, he was always up to the dismissal of a subsidized unit in the company.
By summer, we took second in the state manager. It was the first friend of the manager. Moreover, we have a courier secretary. Initially, it was just a college student who was running with the paperwork and orders of the city, but mostly just sitting on our couch with a magazine barter. Eventually, I began to draw it to work with papers. life is getting better.
And then I decided to do marketing. Why does not actually. I read the book Kotler, a few more books on marketing, the thickness of a hand, and wrote the first creative development plan. To my surprise, he was admitted. As a result, for all the time while I worked on this, I have only once been refused, and the six times I got a contract to manage advertising. And several times to create a corporate identity.
The idea we had to develop a corporate identity, advertising and promotion of the concept. But the reality is no need to. Probably in large companies as to justify the existence of a post of director of marketing, but in small, but we have worked with it, I had just put a normal advertising campaign. So for the most part we just did the normal rules constructed by intelligible perception and Russian campaign, and our clients are getting paid for it, because neither the taste nor the knowledge to do it themselves they lacked. To my shame we did not take kickbacks, inflated prices and not at all honest work, sometimes on a commission discount, and sometimes without. On average, we have earned one of 10 to 20 thousand rubles a month. A peak was four clients at once.
Then one of the largest and most prospective client went to the bottom - partners quarreled among themselves over the embezzlement of up to one of the roofs on both sides. Because of the quarrels they went to the section of the company, and eventually lost in the first place in its field and is no longer able to climb. Then there was a conflict we have with one of our clients, who listened to his wife more than us, so that advertising has not reached the consumer, and remained in the layouts, altered six times. The third client was released at the peak of consumption, and found it unwise to continue to pay. So over time, not a single client to advertising services, but by the time I was myself tired of the constant need to think of something. Coming up for one company it is easy for the two - more difficult, but possible. But when it is three or four companies in operation, then the roof goes, and just distracting thoughts.
I must say that during all this madness, there was an important marketing event - my long-standing client of printing, small advertising agency decided to outdoor stands in the person of its director to offer to our agency 's hand and heart and to move. For Congress, was chosen large room on the 80kv. m. with a six-meter ceilings. It even impressed the minimum repair the volumes. Moreover, the price of rent was tolerable, but six months we did not pay it, as did repairs on their own.
The union has been uneven. Outdoor advertising did turn around twice, and staff has been almost twenty people, if we assume that shop workers. However, we were young and daring and we are a little worried that it would be. So we put the staff before the fact.
As it turned out, my staff did not like it. However, if it was not too much. Approximately three months before moving to my manager tried after a drunken quarrel with her husband get drunk and pills to commit suicide. In the end, I'm an ambulance in the middle of the night it cleared the stomach. As a result, I do not particularly strained it, and there was more than allowed to remain at home, then sent it at his own expense on a camp site, quietly looking at the fact that it sits at home with the child.
Meanwhile we have moved. And on the day of its release manager called and said she was dismissed and will run by itself. Later I learned that she had a couple of months, covering the child 's disease, has issued a state of emergency, took a loan and bought a small printing device. And she went. To say that I ohrenel - it's nothing to say. 60% of its customers were. And they gave me to understand at once that it would lead them to a. That's really hell - I said, and rang the key customers. In the end, I saved nothing at all to customers, but these were the main customers for the money. But otherwise I had to start all over again.
Here, as never before by the way, the problem turned out to be my partner in the office. Umotal the owner to another city to put a new business, and in his otstutstvie his sopartner and chief executive officer, individually, effectively killed the company. Without going into details, the company came under the tax problems, so that the account was blocked by a huge collection. As a result, all payments of customers, as well as customers themselves transferred to me. Accordingly, I inherited, and agents, and designer, and all other. However, when the ship is sinking, the rats are fleeing. By the New Year on the heels of the two companies remained manager, designer and technologist. I fired the last of alcoholism and absenteeism. He eventually led to even the manager and the New Year I have met with little or no staff. dawned fucked.
Until February, we somehow have lasted for stocks to fall. Autumn by combining teams came out relatively successful. Frankly, I was first turned over one million rubles per month, and for the quarter - more than two. We have nearly ten thousand calendars, and even though stocks were nearly fifty thousand rubles as a result, we were still in a good profit. But by February, I was just a manager, a team with such a cold brew is not selling. Helped a little that I passed the quarter- Crewing office, the owner of which we eventually struck up a friendship, which is hard to describe in one word. Later he also became my client, and fellow travel to Lithuania, and half stag, we rented an apartment for two. But then this lease did not solve my problems. So I decided to take the risk.
Again I took the head of sales. Good girl, who had just lost her job because of a conflict with the leadership in the consulting agency. For some reason I thought that a man should put on the sale of uranium. In fact, she was able to put the accounting and douvolit all whom I have not had the strength to fire. Two months later, we parted, and with her gone and managers, which she tried to make prodazhnikami.
I spat, tightened the belt, took a couple of loans and have decided to continue to beat himself. I became more involved in fewer sites and advertisements. The volume of orders on sites began to grow at an interesting reason - I did a poster for a local business magazine. I did it for free. to barter. And that has made the company prominent in the city, it has provided, among other. They began to take calls, customers. Sometimes, customers cited the case of the blind, as brought to me walking past the office with the order at the Croatian 2tys. euro. Sometimes, clients brought friends. Over time, my first customers began to bring other customers. Advertising has become part of the decay.
Close the advertisement department, I could not bring himself - after the fall, it generated revenues, and the rest of the time discouraged himself in a zero. In addition, I wanted to keep a semblance of staff. But think about it, and zero prospects of usefulness, I became increasingly. So do not let one of the care managers, and then parted ways with the designer, in fact sold it to another company. We left two. At 80 square meters. m. That was cool.
In the studio, Lebedev hang pictures of the central room, where they beat pillows - I had about the same size office. I set up the tables at the edges, and the center rode a bicycle. Vertical held metal screed: a thick metal rod, wrapped node (see. in the photo ) - we talked to customers, the builders with the mat, and chisel tightened the knot, and they believed. But by next spring crewing slipped, I was alone and in a couple months left office, he moved to a safe place. A new phase of existence, the company, which can be conditionally entitled, as the optimization of costs and slow growth, which led me including seo.
During this period, I totally played enough with the advertising agency, natrahalsya to printing so that he could not see her without a shudder, finally lost faith in the reliability and the ability of people to work without kicking. It was a wonderful experience doing business in a complete lack of understanding of why it works that way - I was in many respects to the touch. Now I call this period of his university, and for a fee. Also, if I think about the next off-line business, I am reminded of my experience and mind you it, mind you.
Marketing I never left, but translated it into the category of free consulting. Nothing else, as the work of marketer, has not given me such an invaluable experience for the penetration of other business. For example, I learned to get loans and helped to get different people together around 4 million. rubles. In fact, I know that certain banks best banks themselves. In memory of the activities I was five credit cards and two conventional loan on almost a million rubles.
To her the apartment period I came not only as reklaschik, I already had a web-studio capable of producing 5-6 sites per month. Almost no staff, I managed to do this work and advise the partner agency in Nizhny Novgorod on site building. I started by the time its network of thematic portals, which gradually gained momentum and is now overgrown with trust and brings a good profit in the affiliate. If you are going to engage with advertising, I have prepared a soft cushion in the form of web-studio and only then began to reduce the amount and time given to projects of regular advertising. But about seo, Sapa, blogging, and even then I serche had no idea. It was my terra incognita, the penetration of which I will discuss later on.
The main conclusion that I made for myself is that if you can not control the people on the payroll - put them on a deal. Then once there is motivation. And they have, and you.
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